The Toucan tech will identify which existing customers are browsing your site and what they’re looking at. This can trigger various options to send them relevant communications via mail. We know who has bought and who has bailed. There are a number of actions we can tailor communications for:

We can time communications so we’re pretty sure the customer hasn’t responded to an email or returned to complete their order later.

Keeping customers loyal is a key benefit of direct mail. Regular activity will build trust and customer engagement. In a recent survey 71% of consumers said they trust mail more than digital communications.

Well targeted and relevant personalisation makes them feel that you care .

One of the key benefits of the Toucan platform is the ability to upload data, proof and mail within minutes. If you have data you need to mail, simply upload to Toucan and link to templates for a seamless, efficient mailing process. No more lengthy time and effort chasing proofs, sending data or chasing printers.

We can even build in suppression lists to ensure your data is clean (and watch this space for access to GDPR compliant customer acquisition data available from Toucan).