Automated Direct Mail that
breaks through the inbox

Toucan's platform turns online behaviour into personalised mail, using programmatic direct mail technology. Once you connect your store, our platform sends hyper-personalised postcards that feel like they were made just for them.

Up to
55:1
ROI
Up to
12%
Response Rate
Integrations

Or talk to one of our experts on 01423 412990

What our customers say

about Toucan

Automatic Direct Mail Platform

Start your journey here

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Dashboard Homepage – Your Smart Starting Point

Welcome home! Get an instant overview of your campaigns, contacts, and orders - all from one friendly hub. The dashboard homepage is designed for clarity, so you can spot what needs attention, track your progress, and set your direction with just a glance. It’s data, but smarter (and much more fun to look at).

Key Features:
  • Quick-view performance cards
  • Track new contacts and orders as they roll in
  • Effortless navigation to every tool
  • Spot trends before they fly past
  • Always know what’s next, at a glance
Manage Campaigns – Confident Campaign Controls

Steer your campaigns with confidence. Review creative, set budgets, and turn on smart automations in a few clicks. Everything is designed so you stay in control, move fast, and deliver your best work every launch - minus the fuss.

Key Features:
  • Fast creative approval
  • Postage and spend tools front-and-centre
  • Plug in automations, no sweat
  • All-in-one command centre
  • Built for marketers who mean business
Campaign Variables – Personalisation Made Simple

Dial up relevance and spark action by fine-tuning every detail. With Toucan, you can edit, update, and personalise offers so every campaign feels tailored and timely. Instant triggers are a breeze to set up - because personalisation should work for you, not the other way around.

Key Features:
  • Easy offer and code management
  • Set up triggers that truly target
  • Set up triggers that truly target
  • Preview changes in real time
  • Effortless customisation, smart results
Integrations – Work Smarter, Connect Faster

Plug Toucan into the platforms you already use and love. From CRMs to analytics tools, our integrations make campaign management seamless. Sync your contacts, automate data flows, and keep your marketing perfectly in step - so you get more out of every connection.

Key Features:
  • Integrates with leading marketing tools
  • API and webhook support for deeper sync
  • API and webhook support for deeper sync
  • Keeps data clean and campaigns connected
  • Scale faster, stress less
Campaign Summary – See the Big Picture

All your campaign results, lined up and crystal clear. Instantly review delivery stats, thresholds, and schedules so you can celebrate wins and spot new opportunities. It’s not just a summary - it’s your campaign story, told with the highlights front and centre.

Key Features:
  • Snapshots of performance, spend and reach
  • Live stats for real-time feedback
  • Easy access to scheduling and threshold info
  • Uncover trends and next steps quickly
  • All your KPIs, united in one place
Orders Tracking – Always in the Loop

Every order. Every dispatch. Every update. Track what’s on the move, what’s been delivered, and what’s coming next, all in a few clicks. Designed to keep you proactive - so when the question comes, you already know the answer.

Key Features:
  • See the full journey, live
  • Status at-a-glance - nothing goes missing
  • Fast search and filter tools
  • Helps your team and customers stay informed
  • Reliable, transparent fulfilment
Manage Suppressions – Stay Trusted and Compliant

Uphold your reputation and respect your audience - manage suppression lists easily right here. Upload, update and monitor to be sure only the right people get your message. All done in moments, keeping your campaigns trusted and your data squeaky clean.

Key Features:
  • Drag-and-drop or quick add suppression lists
  • Intuitive bulk and single-user controls
  • Full visibility for compliance peace of mind
  • Customer-first communication
Dashboard – Real-Time Insights

Turn your numbers into action. See the latest campaign response, new contacts, orders, and more - all in real time. Toucan’s dashboard makes it easy to measure success, compare results, and share clear performance updates. You’re always up-to-date and ready to make your best next move.

Key Features:
  • Real-time metrics for campaign performance
  • Month-to-month comparisons
  • Interactive graphs for deeper insight
  • Instant access to what matters most
  • Dashboards that spark action, not guesswork

Programmatic Direct Mail

See how it works

Calculate your potential return on investment

with Toucan direct mail

Enter your business metrics

Lost revenue

Campaign investment

Email
Email & DM

Recovered revenue

Email
Email & DM

Monthly ROI

Email & DM

What the experts say

about direct mail

Direct Mail is undergoing a significant evolution in 2025, with a shift towards personalisation, integration with digital channels, and enhanced tracking and analytics to enhance engagement. These changes reflect a move towards more targeted, relevant, and impactful Direct Mail campaigns.

Steven Johnson, Growth Manager, Royal Mail

There is a continual need to reassess between digital and traditional media to create the most effective media mix to achieve business goals… We found that traditional direct mail's impact is amplified when it is combined with digital… Eliminating the binary approach to allocation and thinking about the synergetic effects can be an unlock for companies to maximize marketing effectiveness.

Deloitte Marketing Trends 2025
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