Cut through the clutter with

programmatic direct mail

Helping brands connect with their customers in meaningful and measurable ways - through effortless, effective and hyper-personalised programmatic direct mail.

Reach the 65% of customers who don’t read
their emails

See how it works Book a demo

Re-energise digitally fatigued customers

with precision-targeted direct mail

Toucan connects you wiowering engagementth customers who aren't engaging with online marketing, delivering bespoke offers through a precise, targeted and measurable method proven to captivate today’s digitally overwhelmed audience.

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The problem

The symptoms of

digital fatigue

Lowering engagement rates

65% of marketing emails go unread, meaning a large portion of potential customers never see the message.

Ad blindness

Consumers can passively view content, often ignoring or scrolling past messages without engagement.

Growing preference for alternative content

Consumers are shifting towards alternative communication, new experiences, in-person interactions and offline channels.

Lack of personalisation

Consumers engage more with relevant, targeted communication - something often missing in digital experiences.

The Solution

Add programmatic direct mail to reach

customers that email can’t!

Precision targeting & automation

Instead of mass mailing, Toucan’s programmatic solution will automatically send direct mail based on customer behaviour, like cart abandonment, website visits or email non-opens.

10am

Abandoned cart

New customer

5pm

Data received

Printed

Shipped

Faster delivery & response time

Traditional direct mail takes days or weeks to execute but our platform allows direct mail to be printed and sent in real time, reducing delays and increasing conversion rates.

Data-driven personalisation

Our tech-packed solution uses first-party data to send highly relevant offers, similar to personalised email campaigns.

Improved customer experiences

89% of companies see CX as the new competitive edge. Adding targeted direct mail builds trust and makes customers feel valued.

Less waste, more impact

Triggered by real-time data, our clients send fewer, more relevant mailings, cutting costs and waste.

12:1

Average 12:1 ROI

Return on investment for a mail order customer who employed Toucan mail.

21%

Best response rates

Some campaigns see even higher response rates — a motor sector client hit 21%, with 93% converting to a test drive, far surpassing email’s 0.12% average.

4x

Increased conversions

Our testing showed customers were 4x more likely to engage with hyper-personalised, timely direct mail.

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What the industry says

"Marketers are now realising that over saturation of digital channels, coupled with new approaches in an under-utilised DM arena, the future is bright for direct mail"

PWC outlook for UK mail volumes, 2023