Helping brands connect with their customers in meaningful and measurable ways
- through effortless,
effective and hyper-personalised programmatic direct mail.
Reach the 65% of customers who don’t read their emails
Toucan connects you wiowering engagementth customers who aren't engaging with online marketing, delivering
bespoke
offers through a precise, targeted and measurable method proven to captivate today’s
digitally
overwhelmed audience.
65% of marketing emails go unread, meaning a large portion of potential customers never
see
the
message.
Ad blindness
Consumers can passively view content, often ignoring or scrolling past messages without
engagement.
Growing preference for alternative content
Consumers are shifting towards alternative communication, new experiences, in-person
interactions and offline channels.
Lack of personalisation
Consumers engage more with relevant, targeted communication - something often
missing in
digital
experiences.
The Solution
Add programmatic direct mail
to reach
customers that email can’t!
Precision targeting & automation
Instead of mass mailing, Toucan’s programmatic solution will automatically send direct
mail based on customer behaviour, like cart abandonment, website visits or email
non-opens.
10am
Abandoned cart
New customer
5pm
Data received
Printed
Shipped
Faster delivery & response time
Traditional direct mail takes days or weeks to execute but our platform allows direct
mail to be printed and sent in real time, reducing delays and increasing conversion
rates.
Data-driven personalisation
Our tech-packed solution uses first-party data to send highly relevant offers, similar
to personalised email campaigns.
Improved customer experiences
89% of companies see CX as the new competitive edge. Adding targeted direct mail builds
trust and makes customers feel valued.
Less waste, more impact
Triggered by real-time data, our clients send fewer, more relevant mailings, cutting costs
and waste.
12:1
Average 12:1 ROI
Return on investment for a mail order customer who employed Toucan mail.
21%
Best response rates
Some campaigns see even higher response rates — a motor sector client hit 21%, with 93%
converting to a test drive, far surpassing email’s 0.12% average.
4x
Increased conversions
Our testing showed customers were 4x more likely to engage with hyper-personalised, timely
direct mail.
"Marketers are now realising that over saturation of digital channels, coupled with new approaches in an under-utilised DM arena, the future is bright for direct mail"